“Everybody loves Chucks.” According to the Converse ad, that is. But I agree, since I am an avid fan of Chucks, always sporting my black high cuts whenever I can. Chuck Taylors or Chucks as we lovingly name it has been a staple in our everyday attire. Believe me, if my black high cuts were considered as “black shoes” in our school uniform, I’d wear them. I don’t know why I think highly of Chucks but they have this charm that works on me and pretty much a lot of other people who endorse them. But in reality, Chucks weren’t that well-loved back in the day as it is now. My father told me that in the 60s, farmers were the only ones who wore them. If you get his logic, it wasn’t that popular during my father’s days. Fast forward to the 80s where Chucks were popularized thanks to rock icons, but that was in the foreign countries. Moving on to the year 2000 where it was once again neglected in the Philippines. Mailmen and delivery boys were the only ones that wore them with pride. Nobody else wanted to, according to the speaker during our Career Talk. But thanks to advertising finally, they made it big. People were finally wearing it! They were patronizing it! But that didn’t stop there. Innovation came. Shoelaces of different colors, shoes of varied designs, and other customizations occurred. Wearing it made people of different aspects of life express themselves. This is all thanks to the power of advertisements, or media. One good example is above.